Privacy policy

Privacy Policy

At Cal.Esthetics, we are committed to protecting your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit, make a purchase, or book a service from Cal.Esthetics (the "Site" or "Studio").

1. Personal Information We Collect

When you visit the Site, interact with us, shop our collection, or book a treatment, we collect certain pieces of information to give you the best experience possible.

  • Device Information: When you access our Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

  • Order Information: When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

  • Booking & Consultation Information: When you schedule a professional treatment or virtual consultation, we collect information necessary to provide our services, such as your contact information and any skin concerns or history you share with us to customize your treatment.

2. How Do We Use Your Personal Information?

We use the information we collect in the following ways to keep your skincare journey smooth and secure:

  • To Fulfill Orders & Bookings: We use your Order and Booking Information to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations) and to manage your service appointments.

  • To Communicate With You: We use your contact details to provide appointment reminders, virtual consultations via text or FaceTime, and updates regarding your orders.

  • To Customize Your Experience: We use information about your skin goals and history to offer personalized homecare routines, custom facials, and product recommendations.

  • Screening for Risk or Fraud: We use your Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site.

3. Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us use your Personal Information, as described above. For example:

  • Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.

  • Compliance with Laws: Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. Your Rights

If you are a resident of certain regions (such as the European Economic Area or California), you may have specific rights regarding your personal data, including the right to access the personal information we hold about you, to ask that it be corrected, updated, or deleted. If you would like to exercise these rights, please contact us using the information below.

5. Data Retention

When you place an order or book an appointment through the Site, we will maintain your Information for our records unless and until you ask us to delete this information.

6. Changes to This Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

7. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact Callie via email at:

Email: estheticiancalli@gmail.com